What the first Mac Evangelist learned from Steve Jobs

Guy Kawasaki helped market and advertise the Macintosh when it came out in 1984.  As such, he’s quite familiar with Steve Jobs’ ideas of both a showman, marketer, and a manager.  In remebererane to his former boss, he’s compiled a list of “What I’ve learned from Steve”.  Full article, with explination of these 13 items, is over at his blog.

  1. Experts are clueless.
  2. Customers cannot tell you what they need.
  3. Jump to the next curve.
  4. The biggest challenges beget best work.
  5. Design counts.
  6. You can’t go wrong with big graphics and big fonts.
  7. Changing your mind is a sign of intelligence.
  8. “Value” is different from “price.”
  9. A players hire A+ players.
  10. Real CEOs demo.
  11. Real CEOs ship.
  12. Marketing boils down to providing unique value.
  13. Some things need to be believed to be seen.

Read more: http://blog.guykawasaki.com/2011/10/what-i-learned-from-steve-jobs.html

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